U.K. Specsavers ads are worth a closer look

U.K. optician chain Specsavers doesn't have an ad agency. And let's hope they never hire one, because their commercials, created in-house, are so consistently amusing, they're developing a well-earned cult following overseas. One of the current ads, above, called "Cover Up," uses advertising itself as a backdrop. The competition is represented by a ruthless boss and haggard flunky who do their darndest to obliterate Specsavers' ads. The bits include snipping a promotional balloon from a little girl in a park, nonchalantly carting off a one of the chain's mall workers and blotting out London high-rise and bus banners.