This British Safe-Driving Ad Is Beautiful, Not Gruesome

A very special PSA from Sussex

So, this is definitely worth a look. It's a new 90-second road-safety PSA from the Sussex Safer Roads Partnership in England, and it doesn't feature a single mangled body, piercing scream or heart-wrenching sob. The car doesn't exist. The family isn't even outdoors. And yet it's just as emotionally powerful, if not more so, than all the blood and guts that's the category's stock in trade. Not to mention, it's beautifully, beautifully shot. Can they get this to air in New Zealand, too? Read lots more at Osocio.