U.K. PSAs dramatize the isolation of autism


(Click the images to enlarge.) Autism is all about isolation. The emotional distance between autistic children and their families—the inability to communicate and comprehend—can be overwhelming and touch on every aspect of daily life. The visuals in this U.K. print effort by CHI & Partners suggest such divisions and enhance the message that snakes around the wall: "The longer a child with autism goes without help, the harder they are to reach." The best public-service ads convey a sense of what it's like to suffer from the maladies they address. Here, the elongated text and imagery do just that, presenting scenes that are familiar yet out of all proportion, tinged with the specter of expanding heartache. It's a potent appeal that should resonate with the parents of autistic kids, as they, too, face isolation, unable to reach the children they love if help arrives too late. See one more execution at Ads of the World.

—Posted by David Gianatasio