U.K. approves ad implying video games kill

Risk an early death Video-game makers, who are usually the ones pissing everyone else off with their ads, are suddenly the aggrieved parties over in the U.K., where a government campaign implies that playing video games could lead to an early death. The ad shown here is part of the U.K. government's Change4Life campaign, which is a broader effort to get kids to live healthier lifestyles. But since the kid in the ad has a PlayStation controller in his hands, the videogame industry is taking it personally and has loudly complained. The Ad Standards Authority, though, won't condemn the work, saying the ad does "not claim that playing computer or console games alone would lead to illness or premature death." You'd probably need to add some TV watching and Cheetos eating to accomplish that.

—Posted by Tim Nudd