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Deutsch is doing some pretty clever projection advertising for Tylenol PM around New York City. The video here, from Flickr users Steve and Sara, shows a parade of sheep bouncing off a "Sleep tight" headline on a blank wall in Brooklyn. The New York Times has a short piece on another execution in Manhattan's Chelsea neighborhood: The projection there shows a bunch of apartment windows; the closed ones represent Tylenol PM users, while the open ones show people trying like hell to will themselves to sleep.
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