Two Ad Guys Want to Save the World With Stock PSAs, but at Least They Know They're Crazy

A charitable sabbatical

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Are you unhinged enough to quit your advertising job for six months so you can create a campaign that you believe could solve all of humanity's problems?

A couple of creatives are framing themselves as just that with a new project titled "Crazy Enough to Change the World." Dusan Adamovic and Marko Romcevic, creative partners at the Belgrade office of No Ordinary Agency, are taking a six-month break to build a free online library of videos they say will be adaptable to various social causes and brands.

An intro clip promises to let users modify the videos to raise awareness of issues like homelessness and hunger, as well as translate the messages into different languages, and add logos and trademarks.

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