Twix Unveils Rivalry Campaign, Pitting Left Bar Against Right Bar

An election year would seem an auspicious time to launch an ad campaign pitting right against left in a petty war whose origins are obscure and whose resolution seems all but impossible. We're speaking, of course, of the new Twix campaign from BBDO. Introduced by agency and client Mars Inc. at a press conference in Cannes last month, the campaign has reached YouTube, with the initial 60-second spot posted below. It's a humorous period piece that posits a ludicrous origin story for the product.