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Netflix's current Qwikster situation is so dumb that I'd think it was staged if there were anything for the company to gain from it. Qwikster is the name of the company's rebranded DVD service, but it's also the Twitter handle of one Jason Castillo, aka some random guy whose updates sound like he's recovering from a Grade III concussion. He also used an image of Elmo smoking pot as his profile picture, although late Monday night he changed it to what looks like a soccer team's emblem.
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