Emoji product placement on Twitter just advanced a few light years today, as the social network—in partnership with Disney and Lucasfilm—unveiled Star Wars emojis at the Star Wars Celebration in Anaheim, Calif.
There are three emojis to start: C-3PO, a Stormtrooper and BB-8—a new droid introduced in November in the first teaser trailer for Star Wars: Episode VII—The Force Awakens. It's the BB-8 emoji, of course, that's the best marketing for the upcoming film—to be released Dec. 18—as Twitter users who haven't been following the movie's news wonder who the hell the cute little bot is.
As Twitter explains, the characters won't show up in your emoji keyboards. You have to use the hashtags #C3PO, #Stormtrooper or #BB8 on Twitter.com or in Twitter's mobile app (not in third-party apps). More characters are on the way, Twitter adds, "including iconic legacy characters and a handful of new characters from #TheForceAwakens."
UPDATE: And here's the new trailer for the film: