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Now that Samsung has entered the WPP fold, we wonder which brand of television Sir Martin Sorrell will choose to watch in his home.
As holding-company pitches become more frequent, so does talk of client conflicts and brand loyalty. Back in the good ole days, when actual advertising agencies, not their holding-company parents, pitched accounts, brand loyalty was clear-cut.
Phil Dusenberry drank Pepsi and only Pepsi. Martin Puris drove the Ultimate Driving Machine. Keith Reinhard ate at McDonald’s.
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