TurboTax's Creepy-Cute Horror Ads Take Weird Turns Halfway Through

But don't be scared, says W+K campaign

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While Wieden + Kennedy is rethinking DTF for OkCupid, the agency’s new campaign for TurboTax is more WTF.

The Intuit-owned tax software brand has rolled out four spots, including one for the Hispanic market, featuring creepy horror scenarios which emphasize that not everything—taxes, for example—is as scary as it seems. The campaign is called “There’s Nothing To Be Afraid Of,” and is one of two new TurboTax campaigns launching this month.

We begin with a :60 called “Closet,” in which a woman cowers in her home from an attacker, who turns out to be more diminutive than we had first assumed.

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