Try to keep your pants on, Bluefly

Maybe it’s me, but I just don’t get the fuss about these so-called “steamy” ads from fashion Web site Bluefly. In the latest spot, two co-workers share a bite after work. Yes, they wind up at his place. Yes, there’s a shower scene. And sure, we see the guy’s washboard abs, and at one point she drops her towel. Most likely, they’re brainstorming—preparing a sales report for a meeting the next day. That’s my theory.