Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
"When the stories are real, the effect is actual." That's the tagline for truTV's debut campaign from Mother in New York. It's probably best not to analyze the wording too deeply. Per press materials, the work targets "younger men who love real-life programming that immerses them in worlds they can't normally experience." In the spot above, that includes blows to the face, chest and other regions—experiences that guys have had, if they have brothers or any male friends.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in