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In the weeks since the Omnicom and Publicis Groupe megamerger fell apart, many have been asking why such a problematic union was proposed in the first place. Well now we know: It was all another agency's elaborate marketing stunt.
In an entertaining parody case study, Fred & Farid Group takes full credit for the "Omnipub" merger, an idea hatched to highlight just how far holding companies would go in their quest for world domination.
"Why not organize an epic fail with two giants? Instead of the usual David against Goliath, we made a Goliath against Goliath story.
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