Truth in advertising: Descente bike shorts

Descente1_4 It’s hard to argue with this headline, or the first line of copy, which reads, “Repeated chronic microtraumitization should never come between you, your genitals and your friends on a group ride.” Ads of the World has the high-res, readable version of this ad, as well as a second ad with a similarly straightforward message. The agency is Factory Design Labs of Denver. A friend of mine is currently doing a many-day, solo bike trip from Montreal to Portland, Maine. Hopefully he’s heard of Descente.

—Posted by Tim Nudd