Weird. Just as we reported yesterday that Richard Branson was launching a home loans business, we just received an invite to the launch of Trump Mortgage LLC next Wednesday at (natch) Trump Tower. Makes us wonder, if having gotten soundly beaten by the Donald on the reality show front—when he tried an Apprentice-like show—Branson just wanted to beat him into the mortgage market. No word on whether, like Branson, the Donald’s mortgage advertising will include him in a hot tub with two young lovelies, though, as we speculated yesterday, we wouldn’t find it completely out of the question. On the other hand, this venture seems to be a family affair, with both Don Trump Jr. and Ivanka included on the invite. Apparently, the new little Trumplet will not be in attendance.
—Posted by Catharine P. Taylor