Call me dense, but I don't see what this Toyota spot from Saatchi & Saatchi in New Zealand has to do with, well, Toyota. In fact, it seems to encompass nearly everything but Toyota, including envy, materialism, good parenting and the sturdiness of Oceanic craftsmanship. The only time Toyota even enters into things is when the dad goes out for supplies, and that's maybe five seconds out of 60. Although it has convinced me that Toyota should start producing enormous tire-swing contraptions.
—Posted by David Kiefaber