Toyota embraces beat-downs and wedgies

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You have to appreciate the macabre twist Toyota puts on its new “Book of Deviants” Web campaign for the Scion. It’s like someone handed copies of Hellraiser, Jackass and Invasion of the Body Snatchers to the guy from the “Will It Blend?” videos. But does it blend? Like most advergames, it’s fun for a few minutes, and the overall look is slick. You play as a group of devilish tricksters trying to drive boring automatons called “Sheeple” out of your city.

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