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After eight years in their landmark Austin headquarters, known as Idea City, Omnicom’s GSD&M decided it was time for a house cleaning.
The purge of accumulated junk last month came on the heels of a disappointing bid for Kia’s $270 million ad account in December and an apparently thwarted win on Subaru’s $165 million account a month earlier. That gave the house cleaning a symbolic meaning to go with the literal. "You can’t go into tomorrow carrying yesterday’s garbage,” agency co-founder Roy Spence told his troops in announcing the clean-up and barbecue.
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