Tooheys comes from tongue-filled ice moon


Here’s a peculiar Tooheys Extra Dry beer commercial from Australia in which stashes of the brew, found on ice at parties, are actually portals to another world—an icy, moon-like planet full of other craters/portals that lead back to Earth. The only sign of life is a disembodied tongue that crawls, cockroach-like, around the landscape, no doubt itself seeking a swig of Tooheys. The agency behind the spot, BMF, has been offering variations on Toohey’s supernatural provenance for years—most notably in the insane, haunting spot from 2007 with the rockabilly corn farmer who grows a whole field of Tooheys-producing pod people.