Tooheys comes from tongue-filled ice moon

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Here’s a peculiar Tooheys Extra Dry beer commercial from Australia in which stashes of the brew, found on ice at parties, are actually portals to another world—an icy, moon-like planet full of other craters/portals that lead back to Earth. The only sign of life is a disembodied tongue that crawls, cockroach-like, around the landscape, no doubt itself seeking a swig of Tooheys. The agency behind the spot, BMF, has been offering variations on Toohey’s supernatural provenance for years—most notably in the insane, haunting spot from 2007 with

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