To Educate Girls, ONE.org Needs Your Help Making the Longest Video in the World

Today, on International Women's Day, 130 million school-age girls won't get an education. The majority hail from the world's poorest countries, which have the most to gain from educating girls ... but which are also the least likely to do so. This is a problem so massive that it's hard to relate to. So, to encourage people to see the individuals who compose that 130 million, ONE.org and Droga5 New York launched #GirlsCount, a user-generated campaign where we literally help count them all, one by one. [kickout id="1"] Visitors to the website are asked to choose an available number. You then become responsible for that number and must either upload a video or post an image of you "representing" it. (Be creative. You can draw it, sing it, or—for max cute points—just have a baby say it.) Famous faces who've taken part include Malala Yousafzai (who nailed No. 1), Sheryl Sandberg, Angelique Kidjo, Bono, Emmanuelle Chriqui, Tom Brady, Giselle Bundchen, Michael Sheen, Chelsea Handler, Tracee Ellis Ross, Charlize Theron and David Oyelowo. Below, a shot of some of the taken numbers. (Since I'm writing this in France, the site is in French, but you get the idea.) Once complete, the campaign will yield 130 million pieces of media, one for each girl. ONE plans to combine it into the longest film ever, to urge world leaders to take action against the sexism of poverty. In poor countries, girls are more likely to be refused an education, and education's overall share of aid has fallen from 13 percent to 10 percent since 2002, ONE observes in a report. "I joined the count at ONE.org, choosing number 5, because that’s the age millions of girls around the world should be walking into a classroom for the first time," says Sandberg, Facebook's COO and a female empowerment champion in her own right. "Far too many of them will never get that chance, unless we demand world leaders act." Girls who don't get a proper education are more likely to contract HIV, join extremist groups, become child brides, have more children younger while remaining in poverty, and die younger. Alternatively, educating them doesn't just reverse these effects; it lifts a country's GDP over the long term and creates a positive cycle for future generations: Educated women invest 90 percent of their income into family, per US Aid. “It costs less than a loaf of bread to send a girl in one of the world’s poorest countries to school each day—a small investment that could save more than a million lives and add more than $100 billion to the global economy every year," says the ONE Campaign's Roxane Philson. "#GirlsCount is uniting people to make the scale of this crisis clear and to call on leaders to do more." Complete policy recommendations for combating the sexism of poverty can be found in ONE's report, available for download here. They include proposals for increasing domestic and international financing, like a demand that the G20 lobby the World Bank, and regional development banks, to establish financing mechanisms for increasing education finance worldwide. CREDITS Client: ONE Campaign: Girls Count Title: Every Girl Counts Launch Date: March 6th, 2017 Agency: Droga5 NY Creative Chairman: David Droga Chief Creative Officer: Ted Royer Executive Creative Director: Kevin Brady Group Creative Director: Lauren Costa Group Creative Director: Denise Zurilgen Associate Creative Director: Victor Monclus Gonzalez Associate Creative Director: Will Lowe Junior Copywriter: Frank Garcia Junior Art Director: Giulia Magaldi Design Director: Devin Croda Senior Designer: Indah Shillingford Junior Designer: Hena Seo Senior Experience Designer: Luis Violante Junior Design Technologist: Danielle Clemons Project Manager: Laura Rothman Chief Creation Officer: Sally-Ann Dale Co-Director of Film Production: Jesse Brihn Co-Director of Film Production: Bryan Litman Producer, Film: Leah Donnenberg Associate Director Business Affairs: Librado Sanchez Business Affairs Manager: Whitney Vose Director of Interactive Production: Niklas Lindstrom Executive Producer, Experiential: Bo Djogo Producer, Interactive: Grace Wang Director of Technology: Andy Prondak Director of Art Production: Cliff Lewis Technology Lead: Michael Moseley Senior Producer, Media: Madison Goldberg Director of Print Services: Rob Lugo Graphics Studio Manager: Virginia Vargas Senior Producer, Integrated: Riely Clough Production Apprentice: Jesse Vega Global Chief Strategy Officer: Jonny Bauer Strategy Director: Tom Haslow Strategist: Tulani Foy Group Communications Strategist: Director Samantha Deevy Senior Communications Strategist: Courtney Bernstein Chief Operating Officer: Susie Nam Group Account Director: Rachel Kornafel Account Director: Alli Neef Account Manager: Yardley Hansen Assistant General Counsel: Leigh Checchio Counsel: Sarah Fox Client: ONE Campaign Chief Marketing Officer: Roxane Philson Creative Director: Meagan Bond Marketing Partnerships Manager: Emma Sakson International Digital Director: David Cole Talent: Rihana Schulters Production Company: Not To Scale Director: Lucinda Schreiber DOP: Luca Del Puppo Executive Producer: Eve Strickman Supervising Producer: Angela Foster Live-Action Producer: Kristin Krall Designers: Lucinda Schreiber, Sarah Orenstein Animator: James Bartley Junior Animator: Lisa Ferguson VFX compositor: Eric Epstein First Assistant Director: Tom O’hare First Assistant Camera: Josh Ruffner DIT/ VTR: Joe Bottozzi Jr Gaffer: Jason Duffett Key Grip: Danny Green Wardrobe Stylist: Liz Polden Hair and Makeup: Chansopheak Production Designer: Erin Lark Gray Production Assistant: Molly Crowley Production Assistant: Nav Narayanan Editorial: Fluid NY Editor: Heather Danosky Assistant Editor: Dan Nasser Executive Producer: Laura Revolsky Producer: Meg Hall Conform & Finishing: Lost Planet / Blackhole Flame Artist: Tim Farrell Flame Assistant: Luke Bedillion Executive Producer: Krystn Wagenberg Producers: Felix Cabrera, Alejandra Alarcon Color: Sixteen19 Colorist: Andrew Francis Music: Pulse Music Sound: Heard City Mixer: Jody Levine Interactive Production Company: Nickel Media Principal: Jason Nickel Lead Developer: Greg Webber Sr. Developer: Josh McGrath Dev Ops: Zack Brenton Developer: Angela Kinder Developer: Andrey Kulakevich Producer: Joy Kuraitis

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To Educate Girls, ONE.org Needs Your Help Making the Longest Video in the World

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Angela Natividad

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Angela Natividad