To Attract New Hires From Out of Town, a Cincinnati Agency Created a Tinder Profile…for Cincinnati

What better way to find a match?

Getting to know a new city is a little bit like going on a blind date.

After arriving at this insight while trying to think of ways to recruit new talent from out of town, Possible Cincinnati had an idea.

The agency used Tinder to find a prospective employee from a larger city and, after making a match, set up a visit to the agency and its hometown. Eventually they found the right match in Daniel Mashburn, an assistant account executive with Leo Burnett Chicago.

But would he fall in love with Cincinnati?

After some initial nerves and stumbling blocks, including misspelling Mashburn’s name on a welcome sign, the team at Possible Cincinnati seems to have shown the job prospect a good time. At the very least, Cincinnati appears to have some impressive dining options. (Sign us up for some of that banh mi, please.) Obviously Mashburn got a tour of the agency’s office—complete with oversized stuffed bear—as well as a variety of shopping and entertainment venues.

In the end, while he’s still at Leo Burnett Chicago, the match turned out to be at least enough of a success for Daniel to rock a “Cincy” T-shirt. The agency describes this first outing as a proof of concept and calls on viewers to “fall in love” with the agency by visiting its website (or at least swiping right).