Jack Link’s, makers of Squatch beef jerky (as well as the suggestively named Hot Squatch), premiered their first-ever music video on Funny or Die, because I guess that’s what that website does now.
Starring Broadway and Unbreakable Kimmy Schmidt star Tituss Burgess, the video, created with help from Carmichael Lynch, is called “Coolin’ Down With Sasquatch,” and features an R&B jam about the post-workout benefits of Jack Link’s jerky. In the video, Burgess and Sasquatch unwind in a sauna, giving each other sensual rubdowns as Burgess sings about muscle recovery and protein and their relation to beef jerky. Curiously, they leave out sodium.
Sasquatch accompanies on keyboards and flexes his butt for the camera at one point. Also, they found a rhyme for the phrase “repairing micro-trauma,” which merits some applause. This is all meant as a goofy follow-up to Jack Link’s “Workin’ Out With Sasquatch” campaign, but it’s almost too disconnected. I sense they just wanted to film Sasquatch getting weird in a sauna, so the connections to the brand feel a bit forced and superficial.
This only reinforces my opinion that they should write a parody of Donna Summer’s “Hot Stuff” if they haven’t already. That song plays in my head every time I see Hot Squatch for sale anywhere, so that’s half their job done for them right there.