Tired of Sharing? Taco Bell Has an Anti-Social Nacho Just for You

Meals for misanthropes

Are you a greedy person who doesn't like to share your nachos with your friends? If so, Taco Bell wants you to buy its giant nacho for one.

In a new ad from Deutsch LA, a young man with exactly the kind of dour demeanor you'd expect from a nacho hoarder rants about the injustices of sharing, the social institution. In all honesty, it's a sentiment we've all probably felt in one moment of weakness or another, which gives it some resonance. And the spot scores extra points for working in some dings against Facebook—namely, the culture of excessive baby photos and cat pics (though let's be real, people who don't like babies and animals are, in all likelihood, soulless). The look on the actor's face when he's swiping through his tablet is pretty much perfect.

Overall, though, the commercial doesn't do a great job of making the gloppy, cheesy mess of a ground-meat pocket that can't rightfully be called a nacho (the "Grilled Stuft Nacho," which the brand just brought back from the dead) actually appetizing. But at least the brand's marketing team knows to embrace the sociopathic demographic—when it's not busy railing against the evils of a certain totalitarian clown.

Client: Taco Bell
Chief Marketing Officer: Chris Brandt
Vice President, Brand Creative Director: Tracee Larocca
Director of Advertising: Aron North
Manager, Brand Experience: Ashley Prollamante
Associate Manager, Brand Experience: Alexandra Bunn
Food Consultant: Lois Carson Hunter

Agency: Deutsch LA
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Group Creative Directors: Guto Araki, Tom Pettus
Creative Directors: Erick Mangali, Ryan Lehr
Senior Art Director: Chris Adams
Senior Copywriter: Ross Cavin
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Senior Producer: Alison McMahon
Music Director: Dave Rocco
Group Account Director: Walter Smith
Account Director: Sandy Song
Account Supervisor: Kim Suarez
Account Executive: Karah duMaire
Chief Strategy Officer: Colin Drummond
Group Planning Director: Lindsey Allison
Senior Account Planner: Kelly Mertesdorf
Director of Integrated Business Affairs: Abilino Guillermo
Executive Business Affairs Manager: Ken Rongey
Director of Broadcast Traffic: Carie Bonillo
Senior Broadcast Traffic Manager: Sarah Freeark
Chief Executive Officer, North America: Mike Sheldon
President, Los Angeles: Kim Getty

Production Company: Hungry Man
Director: Dave Laden
Director of Photography: Stoeps Langersteiner
Managing Partner: Kevin Byrne
Executive Producers: Dan Duffy, Mino Jarjoura
Line Producer: Jason Gilbert

Editing Company: Cut & Run
Editor: Lucas Eskin
Senior Producer: Remy Foxx
Executive Producer: Carr Schilling

Postproduction Facility: Jogger
Visual Effects Supervisor, Flame Artist: Tim Rudgard
Graphics: Jorge Tanaka
Executive Producer: Lynne Manino

Color Facility: Company 3
Colorist: Dave Hussey

Audio Post: Lime Studios
Mixer: Mark Meyuhas
Assistant: Matt Miller
Executive Producer: Susie Boyajan

Composed Music: Massive Music
Creative Director, Composer: Tim Adams
Head of Production: Jessica Entner