Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Consumers bowled over by the recent return of French Toast Crunch after a nine-year hiatus should enjoy "The Tiny & The Tasty," a strange and silly soap-opera parody that casts dolls as actors to reintroduce the General Mills cereal. McCann, Picture Mill and Beacon Street collaborated on the campaign.
All the classic daytime-drama tropes—amnesia, family intrigue, murder mysteries, surprise pregnancies—are played out in overwrought fashion on finely detailed miniature sets by poseable Ken- and Barbie-style action figures whose mouths never move.
Bill Wright, global executive creative director at McCann, says the idea stemmed partly from "the 1990s origin of French Toast Crunch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in