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There's something wonderful about seeing a New York City subway staircase in a completely foreign environment. Like, say, the Wells Fargo Atrium in Charlotte, N.C. It's the work of Ogilvy & Mather (with help from OgilvyAction) on behalf of Time Warner Cable—a clever way to promote Time Warner subscribers' special same-day access to movies being screened at the Tribeca Film Festival. The destination reads "Tribeca," with the actual typeface and imagery from the NYC subway.
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