'Time' Magazine Cover Turned Into Apocalyptic 'Call of Duty' Ad

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Some suspected that Time magazine would unleash an apocalyptic cover one day soon—trumpeting its own demise. Few dreamed, however, that the weekly's red-framed front held much attraction as a promotional vehicle to reach young male gamers. And yet here we are, faced with a Time headline that reads "World Stands on the Brink," set against the backdrop of a war-torn Wall Street and bomb-scarred New York Stock Exchange. The mock-up will be offered as a gift for those who preorder Call of Duty: Modern Warfare 3, which depicts a conflict set two decades hence.

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