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Timberland Pro workboots get biz-ay in Mullen's "Stay on your feet" campaign, an effort designed not just to sell shoes but to help blue-collar workers find employment by providing job listings and such. The Web site has a "Test the Boot" section, where the steel-toed shoes are shown lifting weights, juggling tires, withstanding electric shocks and so on. They seem indefatigable, so maybe employers should just hire the boots and forget about the folks wearing them.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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