Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It looks like New York Jets quarterback Tim Tebow is finally getting a starring role. Unfortunately for him, it won't be on the field against the Jaguars this Sunday. It's in this new ad for TiVo. The company announced in two videos last month that Tebow would be its new brand ambassador—and not just because his name sounds almost identical to its own. "He is a highly Googled, highly buzzed-about, talked-about athlete as there is in the world," CEO Tom Rogers told Bloomberg.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in