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These new ads for Polish energy drink Tiger start out boring, and then get weird very, very quickly. Run-of-the-mill bar, party and music-festival scenes quickly devolve into young men receiving pep talks from a tiny, hand-held jungle cat on how not to be a total wuss. Apparently, it was a technical feat to get the tiger, animated by Platige in New York, to display the right mix of feline and human characteristics—and it's true, he does look pretty awesome.
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