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Note to self: Self, if you're ever put in charge of a citywide ad campaign, don't say mean things about neighborhoods in that city. Not even if it's Cincinnati. Purina learned this the hard way when a billboard in its "No More PU" campaign for Tidy Cats cat litter compared Over-the-Rhine, a notoriously rough Cincinnati neighborhood, to a used litter box. The billboard read: "You're so over Over-the-Rhine" next to the campaign's #lifestinks Twitter hashtag.
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