Three Years After Disastrous Super Bowl Ad, Groupon Returns to TV

Straightforward new work leaves 'Tibet' behind

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After running one of the most widely reviled ads in recent Super Bowl history, Groupon today launched its first TV spot since 2011. 

Created in partnership with crowdsourcing agency Victors & Spoils, the new work is quite a bit more straightforward than the faux charity ad that starred Timothy Hutton. That spot, "Tibet," was one of four in a campaign by Crispin Porter + Bogusky, but it was Hutton's smarmy dismissal of Tibetan independence that sparked the most outrage.

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