Three meals aren’t enough for Taco Bell

People are getting gigantic and flabby eating the crap at your fast-food restaurants. Do you: a) add salads to the menu; b) stop supersizing; or c) invent the concept of a “fourth meal,” between dinner and breakfast, at which you can stuff yourself even fuller than you were before. Taco Bell chooses “c.” The chain has set up a Web site called FourthMeal.com, which features a virtual town whose pajama-clad inhabitants are devoted to playing games and wolfing down enormous amounts of “melty, crunchy, spicy, grilled” Taco Bell food at inappropriate times.