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I hadn't finished not caring about the 1998-99 NBA lockout when this year's work stoppage made me not care all over again. Thirteen years ago, Nike ads played up fans' passion for the game gone AWOL. Now, we get this two-minute mini-epic from Nike's Jordan Brand (and Wieden + Kennedy in New York) featuring Dwyane Wade, Chris Paul, and Carmelo Anthony. We're told they "Love the game. No matter what," as they play against senior citizens, Orthodox Jews, and in a Beijing pickup game.
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