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Television ads are rarely interactive in any meaningful way. But a recent Canadian campaign for Scotts-owned weed killer Weed B Gon was a notable exception—cleverly urging viewers to follow a garrulous weed from one TV channel to the next in real time, the campaign spreading much like a weed itself.
The work, by agency Rethink, started with a TV spot starring Pricky, the brand’s annoying shouty spokesweed, who is seen multiplying until he’s “[bleeping] everywhere!” Pricky then tells us he’s even spreading to the Food Network on channel 56—and dares viewers to go see for themselves.
Viewers who clicked over to the Food Network indeed found Prickly continuing to yell at them, before telling them to turn to another network.
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