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CANNES, France—A fascinating, disturbing campaign from Circus Grey Peru has swept gold Lions across three categories here in Cannes this week, and has a good shot at the Grand Prix for Good, by hacking pop music to deliver a bracing message about violence.
The agency, on behalf of a nonprofit called Vida Mujer, partnered with Peruvian pop star Diego Dibos to create a new pop song, which became an instant hit. But all was not what it seemed, as the public would find out a few weeks later.
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