This Hearing Aid Becomes a Vibrating Bracelet at Night to Keep the Wearer Safe

Smart work from BBDO Bangkok

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Practically all hearing-impaired people remove their hearing aids at night, according to the Ministry of Social Development and Human Society in Thailand. But 70 percent of common household dangers also occur at night. So what happens when you can’t hear a siren or an alarm?

The Thai Health Promotion Foundation partnered with the Deaf Association of Bangkok to create a smarter hearing aid for Thailand’s 300,000-plus hearing-impaired inhabitants. The result is “Hearing Rescue,” a modified version of existing hearing aids that transforms into a bracelet at bedtime.

Some 35 percent of hearing-impaired people surveyed have had accidents at night because they can’t hear sounds that signal danger.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in