This Grocery Store's Sweet Love Story Is a Lot More Than Boy Meets Girl

In “#lamourlamour,” French grocery store Intermarché spins out a wordless three-minute yarn about a guy who, while in line with friends at a checkout counter, falls hopelessly in love with the cashier.

Created by agency Romance and director Katia Lewkowicz, the ad is shot like a François Truffaut film and set to Marcel Mouloudji’s “L’amour l’amour l’amour,” which likely doesn’t need translating.

As our hero finds new excuses to keep seeing the woman, we’re treated to gratuitous and gorgeous shots of produce—buttery heads of Boston lettuce, sweet-smelling cantaloupe … and, inevitably, a bottle of ketchup.

This is as much a story about growing up as it is about drumming up the courage to confess your love.