Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Print advertising isn’t dead. In fact, it’s more insidious than ever!
In a rather bonkers stunt, Irish telecom eir replaced all the black dots in the Oct. 6 issue of Daily Mail Magazine with colored dots. And it was every dot—every period, every dot in a colon and semi-colon; every dot above a letter i or j (technically known as tittles—you learn something new every day).
The insanely detailed, magazine-wide stunt was explained with a full-page ad that ran in the back of the magazine.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in