Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If your central advertising message is about saving people money, it can’t hurt to demonstrate cost-cutting measures around the ads themselves. That was Cossette’s amusing approach in a new campaign for Public Mobile, the Canadian prepaid wireless brand.
The conceit was adapted across various media.
To begin with, the brand trimmed its budget for commercials and decided to run only the audition tapes of actors acting out scenes from the scripted ads, from paragliding to rock climbing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in