This Brand's Clever Silent Autoplay Facebook Ads Look Like Little 1920s Silent Films

Home alarm brand's old-school mocking of the competition

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A cheeky campaign for a newfangled home-security company is capitalizing on Facebook’s silent autoplay video ads—by creating ads in the style of obsolete 1920s-era silent films to eviscerate older competitors.

Wireless alarm company SimpliSafe and Boston agency Sleek Machine are out with three new short clips to run on the social network. They feature a grainy vintage aesthetic, text-based interstitials explaining the action, and actors delivering overblown gesticulations to compensate for the lack of subtlety imposed by the absence of actual voices.

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