Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Would you want a beer tailored to the album you’re listening to? What if that beer was, say an imperial session ale, and was made for an album about parallel realities?
A brewer just outside of Boston, Aeronaut Brewing, collaborated with a rock band, The Lights Out, to do just that. The co-branded beer, deemed “T.R.I.P.,” which is short for “The Reckonings in Pandimensionality,” is packaged with instructions for drinkers to tweet #TRIPME to @TheLightsOut and @AeronautBrewing to listen to the album, which is out today.
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in