This Airline Partnered With Uber to Turn an Ordinary Taxi Ride Into a Flight Abroad

Escape fantasies realized in a click

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Wake up, go to work, come home. Wake up, go to work, come home.

It’s an invariable grind that’s almost impossible to see past. The logistics alone of even tiny weekend trips can stop us from starting the process at all, leaving us marinating in unrealized fantasies of escape.

But what if getting away for a long weekend were as easy as calling an Uber?

With help from French agency Les Gaulois, budget flight brand Transavia partnered with Uber to create “UberESCAPE,” which launched this week in three major French cities: Paris, Lyon and Nantes.

For

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in