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Call it hypochondriac chic.
If you’re a fashionista who’s also afraid of getting sick, an air filter company in Sweden has the perfect scarf for you.
Trollhättan-based manufacturer Ultramare’s business includes selling filters to hospitals to help prevent the spread of germs. With Gothenburg-based agency Milk, it invented a special neck-warming garment lined with those same filters, and released them to coincide with the height of flu season in February.
The idea: Wrap it over your mouth to protect yourself from airborne viruses.
The simple black scarves make for a classic look, certainly more appealing in form than the surgical masks that people commonly wear in public in Japan and other East Asian countries.
The added function of a virus filter might seem appealing, even to those not abnormally concerned about getting sick.
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