Think fireworks are just harmless fun? You may be talking out your ass.

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

That’s the message from a bizarre new fireworks-safety PSA campaign from the Netherlands. Titled “Shit Happens,” the campaign features a young man who thinks fireworks are great—but after an accident, he finds himself whistling a different, smellier tune. Check out the TV spot below. Here’s the Web site.

—Posted by Tim Nudd

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in