Everything I need to know in life, I learned from Super Bowl commercials.
• Apple, “1984” (1984): World without Macintosh computers resembles Xerox world headquarters during Olympics-themed shareholders meeting.
• Budweiser, “Frogs” (1995): Frogs like beer, live in ponds.
• Coca-Cola, “Mean Joe Greene” (1979): NFL linebackers are good-natured, big-hearted, salt-of-the-earth types with soft spots for kids. They don’t live in ponds.
• E*Trade, “Monkey” (2000): Men evolved from apes, but not very far.
• GoDaddy, various (2006-present): Women, clearly, evolved much, much farther.
• Monster.com, “When I Grow Up” (1999): It’s best to work in middle management, though companies that look like the one in Apple’s “1984” spot are probably best avoided.
• Salesgenie, “What If” (2007): Salesgenie’s middle management ranks also aren’t so hot. Note to self: IM resume to GoDaddy.
• Xerox, “Monks” (1977): God helps the faithful replace toner, fix paper jams.
Visit adweek.com/superbowl for coverage of this year’s ads, tons of video, our SuperAdFreak blog and a chance to vote for your favorite big-game spots!
—Posted by David Gianatasio