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The Secret Life of Pets inspired lots of great marketing worldwide when it was released last summer, including the amusing bungee-jumping GoPro ad we wrote about. But this U.K. out-of-home campaign for the Universal Pictures release went above and beyond.
Many of the digital boards were framed as windows, with the pets jumping up and trying to look out of them. There was also an impressive smartphone integration, where passersby could upload a selfie, have it appear on the ad—and be matched visually with one of the characters from the movie.
Some
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