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If you want to pay $48 for a bag of flour, head to northern Canada. It might even come with the same cheesy smile that your local grocer promises in its own ads.
A new public-service campaign uses dark humor to raise awareness of a serious issue: skyrocketing food prices in Nunavut, the large but thinly populated territory that, on a world map, juts out of the top of Canada into the Arctic Ocean.
Three parody commercials by Calgary agency Wax for a fictional supermarket called Way North highlight the problem with the obligatory bad jingle and footage of grinning store workers shilling goods at costs so outrageous they seem impossible.
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