If you've been drinking wine out of a bottle all this time—well, quite frankly, you're a sucker.
Some might tell you they prefer wine from a box, but everyone knows that all drinks taste better from a can. It's mostly psychological, but it's true.
Anyway, Portland, Ore.-based Union Wine Co. and agency Story Manufacturing Co. have made some wine in a can that mocks wine culture itself. For $24, you can get a four-pack of this canned vino, which comes in two varieties—pinot noir and pinot gris.
Below are a few ads that feature some of the more fermented archetypes in aged-grape society: a sommelier, a hipster and a couple who would rather be drinking than talking.
Someone send these to Kathie Lee and Hoda. They're the only palates anyone should trust.
Client: Union Wine Co.
Agency: Story Manufacturing Co., Portland, Ore.
Creative Directors: Michael Etter, Mattias Segerholt
Art Director: Michael Etter
Copywriters: Austin Howe, Andrew Dickson
Director of Photography: Eric Edwards
Producer: David Cress