There’s still time to visit Alaska

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

You could argue that Alaska’s new “B4UDIE” billboards, now up in Seattle, Los Angeles and Minneapolis, are a bit strange for major U.S. cityscapes in an era of heightened security. Or you could not worry about it so much. People often cite visiting Alaska as one of the things they want to do before they die; why not play off that, the Alaska Travel Industry Association figures. Speaking of which, “things you should do before you die” is a huge topic online.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in